Don’t Be Evil

By , July 29, 2011 5:28 pm

The Eagles – The Last Resort

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Don’t Be Evil was the motto that Google founded itself upon. Yet with it’s new “Email Intervention” initiative, Google is resorting to inciting mob mentality in the masses in order to expand their market. After all, what better way to gain more customers that to ravenously turn them on each other. What’s worse, is that this does nothing to build Google’s reputation or market share. The simple fact is that Gmail is a fantastic product in and of itself (I very much love it and share it myself), and should not have to be mandated down from the gods. It’s a terrible thing when a good idea is forced down the throats of the masses for whom it may or may not be helpful.

This situation, while not perfectly so, seems slightly analogous to the current LAUSD initiative called Public School Choice. While the idea is certainly solid, it gets forced down from on high, with only moderate reflections about the nitty-gritty details. What should be a process that inspires collaboration, out-of-the-box thinking, and innovative design, has become a process of mudslinging, intimidation, and politicking, so that, like Google’s Email Intervention, the folks on the ground simply turn on each other, rather than dialoguing, rather than collaborating, and rather than working together toward a common solution, whether it’s email or student achievement.

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